Molly Maid Franchise

No. 80 of the UK's Top 100

Molly Maid is a well-known brand in the UK, specialised in home cleaning. A tailored service is offered, including regular weekly cleans, spring cleaning, holiday let cleaning, end of tenancy cleans and more. The Molly Maid system is a management franchise meaning the owner will hire and supervise his/her team of cleaners in the acquired territory as well as market the business locally. The franchise offers new areas available in the UK as well as several resale opportunities.

Franchise fee	£7,000
Minimum investment	£18,975
Total investment	£25,975
Royalty fee / Management fee	8%
Advertising fee	2%
Contract period	5 years
Financing	Yes, through bank agreements

A full week of training is provided at Molly Maid’s headquarters before opening. A dedicated Business Advisor will help the franchisee in the launch of the business, spend the first week at the new office, and then be close at hand throughout the duration of the franchise agreement. Ongoing training is provided too.

Regular seminars and conventions are organised to help franchise owners interact.

Paid search advertising is initiated during training week and generates most of the requests for service, which means a new franchisee will have requests even before they officially open their business. The marketing plan will also include delivery of leaflets and community sponsorship but one of the best forms of advertising are the Molly Maid ‘pink and blue cars’.

All of the cleaning products are environmentally friendly and franchise owners are required to use these as part of the Franchise Agreement. Not only does this benefit employees and customers, but it also saves on single-use plastic. All the bottles are now re-usable, with products coming in a concentrate which is diluted down. All bottles that become unfit for purpose are then recycled.