No. 4 of the UK's Top 100
CeX, the Complete Entertainment eXchange, is a well-established retail franchise specialising in second-hand technology, gadgets and digital entertainment products. The brand buys, sells and exchanges items such as mobile phones, games, computers and electronics from the public, creating a circular retail model that appeals to price-conscious and sustainability-minded customers. With a large multi-store network in the UK and internationally, CeX has built a strong position in the growing pre-owned technology market.
Who the franchise suits
This franchise may suit hands-on operators who are commercially minded, customer focused and comfortable managing a busy retail environment. It is especially relevant for franchisees who want to build a business around technology retail, stock handling, team leadership and day-to-day store operations. CeX stores operate on a high footfall, high volume basis, making the role well suited to experienced retail managers or entrepreneurs looking for a recognisable high street brand.
Training and support
- A minimum 12-week intensive store-based training programme
- Covers practical retail, sales, technical and bespoke point of sale systems
- Includes operational procedures, supervisor and store management skills
- Ongoing support from CeX Support Centre experts by phone or email throughout the franchise term
Investment and fees
The initial investment for a CeX franchise ranges from £150,000 to £250,000, with a minimum investment of £40,000 - £70,000. However, the company estimates that franchisees can expect to generate a return on investment within two years. The average annual turnover for a CeX store is over £1 million.
CeX operates a significant proportion of franchised locations alongside its company-owned estate, and the brand continues to grow both in the UK and across several international markets.