Udderlicious : Raj and Raj Built Udderlicious Into Three London Ice Cream Shops

In this video, husband-and-wife co-founders Raj and Raj tell the story of how Udderlicious ice cream began. They explain that it all started around eleven and a half years ago with their first shop in Islington, opened after leaving established careers, one in a role connected to airports and central government, the other as a deputy head teacher. They are reflective about why they left those jobs. One describes an inner desire to own a business, set their own priorities and build their own community, choosing who they work with. The other explains a growing unease with the pressures placed on young children in education, and a sense that it was simply time for a change. The founders share how their backgrounds led them to ice cream, recalling that one of them grew up working in a family ice cream business and that it was a product they both genuinely loved. They describe the practical groundwork of getting started, from saving and researching to taking courses and testing recipes on friends and family until they felt they had cracked it. The story continues through choosing a name, which proved harder than expected as ideas were already trademarked, and developing their branding and the customer experience they wanted to create. They explain that the business has grown to three shops, in Islington, Covent Garden and Crouch End, and express pride in the communities they are part of and excitement about the journey ahead.