Walfinch : She Earned £27.50 a Week. Now She Runs Three Walfinch Franchises.
How to use this video
This video features insights from a current franchisee sharing their experience with the Walfinch franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, request more information to start the conversation with the franchisor.
About This Video
In this franchisee testimonial video series, Sarah Wickham—Walfinch’s very first franchisee—shares her journey from working on a Youth Training Scheme (YTS) making £27.50 a week to expanding across three territories in Suffolk and Norfolk. Sarah reflects on signing her agreement in December 2019 following a dinner with CEO Amrit Dhaliwal, overcoming early administrative challenges, and scaling her business by investing heavily in high-level leadership.
Sarah offers actionable advice for home care franchise owners on strategic delegation, hiring a strong Registered Manager from day one, and stepping back from daily operations to manage a multi-territory business from a distance.