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Walfinch : No Care Background to £200k/Month: Walfinch East Barnet's Story

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This video features insights from a current franchisee sharing their experience with the Walfinch franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, request more information to start the conversation with the franchisor.

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Walfinch : No Care Background to £200k/Month: Walfinch East Barnet's Story
Duration: 23:01 | Published: Jul 17, 2026 | Updated: Sep 2, 2026
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About This Video

In this episode of Walking with Walfinch, host Amrit Dhaliwal talks with Marcelo, Managing Director of Walfinch East Barnet and one of the brand's founding franchisees. After spending 15 years in the UK hospitality sector, Marcelo decided to pivot to domiciliary care with zero prior healthcare experience. Five years later, his franchise turns over £200,000 per month while managing a team of nearly 70 dedicated carers.

Marcelo shares his actionable strategies for scaling a care franchise from scratch, building deep community ties, retaining quality staff, and maintaining work-life balance as an entrepreneur.

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