SmartPA : Nicola Connor on Running Her SmartPA Virtual Assistant Business

In this video, SmartPA UK partner Nicola Connor delivers her testimonial — a personal account of why she joined the SmartPA partnership, what running a SmartPA virtual assistant business has been like, and how the network supports her work and life. Connor's testimonial sits inside SmartPA's library of partner-voice content alongside spotlights on Tracy Jones, Theresa McRobbie, Yvonne Hams, Mandy Busuttil and her family in Malta, Louise Bowler, Angela Dewitt, Michelle English, Leah Mounsamy, Lorraine Kneebone, and the partner-community compilations. Each gives a different view of the SmartPA partnership — different career backgrounds, different life situations, different geographies — and together they paint the most complete picture a candidate can get of who joins SmartPA and why. The SmartPA partnership is built around three deliberate cultural anchors that recur across every partner testimonial: the community of peers that partners can call on at any time, the head-office support functions (Partnership Team, Business Support, Marketing, Client Engagement, Mentoring) that scaffold the partner's business, and the SmartPA core values — own it, unstoppable, thrive on positive energy — that signal the calibre and mindset of the cohort a candidate is joining. Connor's testimonial adds another voice to that library. For prospective candidates, the value of viewing multiple testimonials is comparison: each partner's story illustrates a slightly different fit between the SmartPA model and a candidate's circumstances. Connor's perspective fills out one more angle. A SmartPA partner joins a peer network where every partner has their own story — and shares it openly.