Rob Pendleton on Why 95% of Independent Coaches Fail
How to use this video
This video focuses on the franchise opportunity itself, including what ownership may involve and how the system operates. As you watch, consider the expectations around time, responsibilities, and investment level. If the opportunity aligns with your goals, the next step is to request more information and speak directly with the franchisor.
How to use this video
This video focuses on the franchise opportunity itself, including what ownership may involve and how the system operates. As you watch, consider the expectations around time, responsibilities, and investment level. If the opportunity aligns with your goals, the next step is to request more information and speak directly with the franchisor.
About This Video
In this Pendleton Partners brand pitch, founder Rob Pendleton speaks directly to professionals weighing a move into business coaching. He frames the appeal head-on: respected work, real value delivery, owning your own practice, and meaningful financial freedom, all genuinely on the table in this profession. Then he names the catch: the path to that success is long, bumpy, and expensive when coaches go it alone.
Rob walks through what independent set-up actually costs: months of lost income while building a service, more months proving it on free trials and reduced rates, expensive marketing and software, and a mountain of guesswork and admin. He invested a six-figure sum and nearly two years of his own life getting Pendleton's offer right. He says outright that for ninety-five percent of would-be coaches, going alone simply doesn't work; they get stuck firefighting, cold-calling, and eventually return to selling.
The Licensed Practitioner Programme is presented as the proven shortcut. Coaches keep their own business and their own services, but use Pendleton's flagship Business Waterwheel programme as the hook to win clients and lock in twelve-month contracts. Most Pendleton coaches build fifteen to twenty SME clients on roughly half a day per client per month, putting big six-figure earnings within reach. Some scale into seven-figure practices with additional coaches; some blend in financial, IT or life coaching as long as it doesn't compete with the Waterwheel.
Rob closes by emphasising that Pendleton takes no royalty on coaching revenue and that the network is built to be world-class, supportive, and global. The video invites qualified candidates to apply for the Licensed Practitioner Programme through the linked franchise enquiry form on this page.