ERA Group : Leila Him on ERA Group's Central Franchisee Support Team

This ERA Group video features Leila Him, the UK support manager, on how new franchisees are onboarded and supported as they build their businesses. She describes the reward of working with a network drawn from varied backgrounds where no two days are the same, and her focus on helping franchisees scale and build practices. Onboarding starts with a structured plan of one-to-one sessions walking through every aspect of growing the business, complemented by peer support and encouragement to share best practice with fellow new starters. A central theme is that every franchisee must be capable of selling — whether a specialist launching a new category internally within ERA, or winning external clients by leveraging the right routes to market and existing personal contacts. New partners are also paired through a mentorship arrangement, matched with an established member who has built a similar business, with progress reviewed roughly every three months. Leila is candid that the biggest challenge is often the transition to being your own business owner — suddenly head of operations, marketing and every other function after leaving employment. To counter isolation, ERA runs social events through the year, from cricket and darts to the races, to build personal, long-lasting relationships across the network.