ERA Group : Tim Barber Lomax on the ERA Group Opportunity Across EMEA

This ERA Group video features Tim Barber Lomax, head of Europe, Middle East and Africa, on the regional opportunity and how the network collaborates. His role is to help drive the number of clients, projects and revenue each franchise wins across the region, largely by driving communication and collaboration so the group delivers the best for clients. He describes ERA as a people business — no one joins to be a lone wolf — and says the current economic turmoil increases demand for the firm's cost-saving services, which are paid through a success fee. Collaboration is at the heart of the model: because no one is a master of everything, franchisees bring in colleagues and partners on projects, and Tim's job is to create a platform for sharing best practice and aligning everyone on new initiatives and training. With ERA operating in over 50 countries, he stresses understanding each country's strengths and challenges — often one country's challenge is another's opportunity — through monthly country meetings, one-to-ones with country heads, and regional events such as the Iberian and Nordic gatherings. He highlights the importance of data, using Power BI dashboards as a super-user while stressing the value of conversations with the people who know each area. Growth comes from helping existing franchisees build asset value and bringing in new talent to fill network gaps.