ERA Group : Tasha Starks on the 18-Month ERA Group Franchisee Academy

This ERA Group video features Tasha, the academy manager, on the franchisee training that sits at the heart of the network. She describes the variety of her role — helping franchisees build their businesses and solve problems — and the foundational training delivered for two weeks almost every month. Although the content is consistent, each new group brings different experiences, perspectives and cultural views, which she says keeps it exciting, alongside the brand's rapid global expansion into new territories. Tasha explains that training is the cornerstone of ERA: the company began life as a training business when founder Fred started teaching people to be consultants, before growing into the franchise it is today. That heritage is why experienced franchisees are invited to help deliver the induction — sharing tips and best approaches based on what has worked for them. She shares a recent success story of a trainee who signed their first client within a month of finishing foundational training, and outlines ongoing education such as a hands-on specialist development course built around real client data, a tender process and a client-style presentation. Trainees are also encouraged to spend time with their area developer and support team to understand their local market.