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Franchise Europe Top 500 - ServiceMaster Clean

ServiceMaster Clean


ServiceMaster was founded in Chicago, Illinois in 1929 by Marion E. Wade. It was incorporated in 1947, and became one of America’s first franchise businesses in 1952. In 1962 they pioneered third-party outsourcing, and launched their service in the healthcare industry. During the 1980’s they expanded their range of commercial services.

Today their franchised services include fire and water disaster restoration, janitorial, commercial, residential, and floor care services. They operate in 12 countries around the world and serve over one million customers through their network of services. The company continues to operation under the same beliefs of Marion Wade: to deliver exceptional service and quality to customers.

Franchise System

ServiceMaster offer three distinct franchise opportunities: janitorial, floor care and disaster restoration. The ServiceMaster Acceptance Company provides in-house financing to qualified franchise applicants up to 80% of the initial franchise-fee and start up equipment package costs. Franchisees benefit from the brand recognition and reputation of the ServiceMaster brands. Franchise owners receive quality products developed by research and development teams to remain industry leader.

As well as these necessary tools for business, extensive training and ongoing support are also provided. Start-Up Franchisee training consists of 2 weeks of franchise training at the ServiceMaster Academy in Memphis, Tennessee, covering topics such as hiring and training employees, software training, equipment and processes. Ongoing franchisee training and technical support includes a tech hotline, regional workshops, annual convention and specialised training courses via webinar and podcast. Franchisees are assigned a Business Development Consultant to assist with sales, marketing, financial plans and business evaluations.

Franchise Numbers

Franchise Units Total:​ 5,007

Established in USA:​ 1947

First franchisee: ​1952

Financial Information

Required investment:​ €53,100 - €250,600

Capital Required: ​€22,600 - €96,550

Upfront fee:​ €18,860 - €58,400

Corporate Social Responsibility

ServiceMaster’s Corporate Social Responsibility policy incorporates environmental policy, sustainability, equality and diversity, equal opportunities, supply chain transparency, safeguarding and community benefit programme.


Total Units:
Commercial Hygiene
Year established:
Year franchising:
United States of America
Total Countries:
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