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Franchise Europe Top 500 - Curves International

Curves International


Curves was founded by Gary and Diane Heavin in 1992 in Harlingen, Texas. In a short time they grew to one of the world’s largest fitness franchises. Curves are fitness and weight loss clubs for women, introducing the first 30 minute circuit workout. They attribute their success to a practical approach to women’s diet and fitness, and a supportive club environment.

When their second club location was successful, Gary and Diane began franchising the concept. The 1995 the first independently owned and operated Curves location opened in Paris, Texas. They are currently 4,500 clubs in 76 countries.

Franchise System

Curves franchisees benefit from a team of experts and training support to ensure franchisees are confident in every aspect of running their club before starting. Ongoing support is also offered including a dedicated Business Development Manager, Club Camp training and certification programme, Curves Service Enhancement Training, regional meetings and online access to helpful training tools. Franchisees also have access to professionally developed marketing tools to promote their club.

The Curves Operating System enables franchisees to monitor their club and staff performance, manage members and create reports, providing a total business solution.

Curves suggest that prospective franchisees are enthusiastic, energetic, sociable, looking to be their own boss, determined to succeed and committed to a new challenge.

Franchise Numbers

Franchise units total: 4,500

Established in USA: 1992

First franchisee in USA: 1995

Financial Information

Required investment: €60,000 - €90,000

Capital Required: ​€60,000 - €90,000

Upfront fee: €10,000


Total Units:
Health and Beauty: Sports and Recreation
Year established:
Year franchising:
United States of America
Total Countries:
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