No. 53 of the UK's Top 100 in 2022
Curves is a fitness franchise offering 30-minute workouts for women with one-to-one coaching. The workout combines strength training, cardio and stretching. The brand also offers small group classes and other fitness programmes as well as Curves products. The franchise is a member of EWIF (Encouraging Women In Franchising).
Year established | 1992 |
Year franchise established in the UK | 2001 |
Number of units in the UK | 23 |
Number of units worldwide (excluding UK) | 4,000 |
Number of countries where company operates | 56 |
Financials
Franchise fee | £37,500 |
Minimum investment | £41,900 |
Total investment | £60,000 - £80,000 |
Royalty fee / Management fee | Yes |
Advertising fee | Yes |
Financing | Yes |
Training and support
The franchisee will start with online training while the head office approves the location, reviews the business plan and outlines the next steps. After that, Curves provides a one-week training course called “Curves Comprehensive” in their European Training Center based in the Netherlands. Other training opportunities are available all year round. Curves also provides a strong operating software as well as helping franchisees to find the right location, to install the equipment and with the business plan.
Quarterly visits will be programmed where a Business Development Manager will help the franchisee to run their club and make sure they hit their monthly targets. They can also be reached on the phone or by email. Support from Curves’ marketing, legal and IT teams is also available.