No. 36 of the UK's Top 100 in 2022
Auntie Anne’s core product is pretzels that can be enjoyed at any time of the day, but they also offer a full breakfast bun range, pretzel sandwiches and ‘snack as meal’ products. Every single Auntie Anne’s pretzel is made from scratch on site and is sold within 30 minutes of coming out of the oven, nothing is pre-made or frozen and the brand constantly develops new and innovative products.
Auntie Anne’s stores are found in malls, train stations and airports; a new food truck/mobile concept is currently being developed. A one-stop supply chain delivers Auntie Anne’s products to all UK stores, so the franchisee can order all food products, packaging, cleaning products and smallwares online at competitive prices.
| Year established | 1988 |
| Year franchise established in the UK | 2003 |
| Number of units in the UK | 44 |
| Number of units worldwide (excluding UK) | 2,500 |
| Number of countries where company operates | 25 |
Financials
| Franchise fee | £18,000 |
| Minimum investment | £40,000 |
| Total investment | £135,000 - £180,000 |
| Royalty fee / Management fee | 8% |
| Advertising fee | 1% |
| Financing | Yes |
Training and support
Auntie Anne’s provides a 15-day training for a minimum of two franchisees or members of staff, which is held at the head office and at the new store. Training includes operations training, marketing, HR and general business practices. A fully equipped training kitchen is available at the head office so franchisees are sure to make perfect pretzels by the time their store is ready to open.Corporate Responsibility
Charities, sponsorship
Auntie Anne’s is a partner of the Roald Dahl’s Marvellous Children’s Charity in the UK who raise money for very seriously ill children. They fund specialist children’s nurses in hospitals and focus on rare, unknown, or underfunded diseases.
The brand also works with Too Good To Go to help reduce food waste in stores.