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Wage war on the Recession

Economic survival in times of recession can be cut-throat. Economic markets often experience the same fluctuations as they do during war.
Instead of trying to survive, if you're looking to start your own business there are many industries that are thriving on the changes brought about by consumers having less money in their pocket. Understanding what people want and how they will act is key to a 'thriving, not surviving' business mindset. Make Do and Mend During WW2, women were encouraged to reuse their old goods, and the same thrifty mindset has resurfaced. The average family will avoid making unnecessary purchases, like a new car or stereo, in favour of repairing and refinishing what they already have. Car repair companies, furniture refinishing, and seamstresses are in demand when belts need to be tightened. Possible franchises: Carpet Kare carpet cleaning franchise Autostone automotive repair franchise The Zip Yard tailoring franchise Keep Calm and Carry On Morale can take a hit in times of crisis, like war or recession. When things start looking bleak, consumers seek comfort in small pleasures. Instead of whipping out the credit cards and blowing a few grand on a new stereo, people start seeking solace in small, cheap pleasures. Chocolate, wine, and cosmetics help sate our materialistic desires. Cosmetic sales swell in recessionary times. Ladies still want to look kissable! Possible franchises: The Make Up Store franchise My Chocolate Explosion chocolate franchise The Little Big Sweet Shop franchise Trimming the Fat People will prioritise their spending to ensure they have all the essentials. To ensure they can put bread on the table, women will sell their non-essential gold jewellery, and men will sell their non-essential golf clubs. Any business which buys these non-essential items will thrive, purchasing goods at a low price, and reselling them at a higher price. Credit agencies, which offer financial assistance for people to purchase essential items, such as paying an unexpected electricity bill becomes a lucrative industry. Possible franchises: The Lending Hub payday loan franchise Bright and Beautiful cleaning franchise
Expense Reduction Analysts consultancy franchise
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