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Cultural Dignity 'n' Care Franchising Limited


Description: A unique domiciliary care franchise that specifically seeks to match carers to clients by taking into account ‘cultural requirements’ such as language, religion, food preferences, etc. Opportunities: Throughout the UK. Business Type: Franchise. Minimum Investment: £14,995. Training Provided: Yes.

Cultural Dignity 'n' Care

Do You Care Enough to Grow a Care Business? 

Carer and clients smiling

A Unique Opportunity to Build a Care Franchise That is Specific to the Needs and Culture of Your Clients. 


Cultural Dignity 'n' Care – The Business

From its inception in 2010, it was always the intention of Claudette Anderson, Cultural Dignity ‘n’ Care’s founder, to distinguish the service that she offered from other care providers. In addition to providing a broad range of general care services to her local community, she recognised that there was a requirement to take into account not only the ‘care needs’ of her clients but also the ‘cultural background’ of those who need that care.

These cultural differences are taken into account when matching carers with clients. This could include matching individuals who speak the same language or dialect, placing carers with clients who have the same specific cultural or religious customs, or even in more specialist sectors, for example, when caring for individuals with HIV, Cultural Dignity ‘n’ Care will seek to provide staff that have experience of working within this sector, or may indeed be HIV Positive themselves.

By taking into account the diverse needs of the whole community, Cultural Dignity ‘n’ Care has grown. Now you have an opportunity to grow a sustainable business and provide a worthwhile service to your community.

Office people smiling

Owning a Cultural Dignity ‘n’ Care Business

As the owner of the business your role is varied, challenging but always rewarding. The overall development of the business is your responsibility (with our help and support) and we would advise that you start with at least one other member of staff, possibly a care manager, if you do not come from a care background yourself. The responsibilities encompass:

  • Business development
  • Effective local marketing
  • Forming long-term business relationships in your local community
  • Recruiting suitable care staff
  • Devising individual care plans for your clients
  • Complying with all relevant legislation
  • Above all, passionately caring about the service that you provide 

Cultural Dignity 'n' Care – Training

Work meetingBeing a franchisee means that you are not ‘going it alone’. Our training will ensure that you are both knowledgeable and confident before you open your doors for business. Training will take place both within our existing business as well as at your chosen location. It will include:

  • Registering your business
  • Legislation relating to the care industry
  • How to effectively gain clients
  • Interviewing techniques
  • Assessing clients' needs
  • Accurate matching of carer to client
  • Cultural Dignity ‘n’ Care processes and procedures

A comprehensive operations manual will ensure that all the information is at your fingertips and as your franchisor we are always available for help, support and advice. Our commitment to increase your knowledge and skills is ongoing.

People on couch

The Cultural Dignity ‘n’ Care Franchise Model

We are offering the first five franchised territories at a special initial price of £14,995 + VAT. This will include the launch package as detailed.

The monthly management service fee is 8.5% of gross turnover + VAT and there is a marketing levy of 1.5% of gross turnover that will be used to exclusively market the Cultural Dignity ‘n’ Care Brand for your benefit.

Owning a Cultural Dignity ‘n’ Care franchise offers you a proven ‘low-risk’ means to start and grow your own care business. The latest NatWest/British Franchise Association Survey confirmed that 97% of franchised businesses are profitable.


Launch Package

  • A five-year licence with an automatic renewal right for a further five years
  • An exclusive protected territory
  • Advice on premises location
  • An in-depth induction programme
  • Training in: 
   -Interviewing and matching; 
   -Industry legalities;
   -Operational systems and procedures
   -Moving and handling
   -First aid
   -Infection control
  • Computer/printer/scanner/copier
  • Complete filing system
  • Branded uniforms
  • Training accommodation
  • Dedicated website
  • Operations manual
  • Corporate stationery
  • Marketing materials

Crowd of people

Is This the Right Opportunity for You?

The care industry is not right for everyone, so we both have to be sure that you are making the correct choice.Whilst previous care experience is an advantage it is not a prerequisite. We are more interested in you as a person, rather than what you have done in the past. The following checklist will give you an indication of what we are looking for in a Cultural Dignity ‘n’ Care franchisee:

✔ A genuine desire to provide a worthwhile service within a diverse community
✔ Empathy with the differing ‘cultural needs’ of your clients
✔ The ability to relate to and communicate with others at all levels
✔ A ‘commercial aptitude’
✔ The ability to become part of the local community
✔ The drive and determination to grow a successful business
✔ The willingness to follow a system that works

If you believe that you can build a successful Cultural Dignity ‘n’ Care franchise in your local community, providing high quality care services, contact us today! 


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