Rank: 6
Total Units: 17000
Industry: Food: Convenience Stores
Year established: 1998
Year franchising: 1999
Country: France
Total Countries: 10
Website: www.groupe-casino.fr
Description: Vival is a convenience store chain that is one of the larger brands with the Casino group. The majority of Vial stores are located in small towns and rural villages which lack a larger supermarket. Vial was created in 1998 and began its franchising system in 1999. It has grown quickly and currently has 17,000 stores in 10 countries.
The franchise is one of the world's leading food retailers, active in multiple retail formats. Its operating performance, which has grown steadily over the past several years and now exceeds the industry average, is the result of the Group's unique position in the market and its ability to anticipate changing lifestyles and consumer practices.
Resting on a solid financial foundation, the Casino Group enjoys a balanced asset portfolio that spans a variety of business activities (retailing, e-commerce, financial services, commercial real estate), each of which makes a tangible contribution to the Group’s expansion.
