Swatch Franchise

Swatch is one of the most recognizable brands when it comes to jewelled watches. Swatch targets people of all ages. In the 1970s the Swiss watch market was put under serious threat because the market became flooded with watches from Asia. In 1983, the founder of Swatch, Nicolas G.Hayek, introduced the 'second watch' which was an affordable Swiss watch made from plastic.



In 2006, Swatch celebrated the production of its 333 millionth watch. Swatch remains one of the biggest brands of watches in the world.

Year established	1983
Year franchise established	1996
Number of units worldwide	3,370
Number of countries where company operates	44

Corporate Responsibility

Environment

In Peru, Swatch supports the Proyecto Sofia Mulanovich which developed Peruvian surfing through a three year programme that focuses on environmental protection, healthy living and fair play.

During Expo 2015, Swatch supported The Treedom Project which aimed to make Africa greener by planting trees. The goal was to create benefits for the environment while supporting farmers who plant the trees.

The Swatch Group Environmental Policy focuses on conservation of the natural environment.

The Swatch Group Social Policy includes employment, training for employees as well as creating good working conditions.