The company's goal is to help people find their dream homes and this has remained their goal for over 100 years across 49 different countries. In Europe, Coldwell Banker is located in Ireland, England, France, Spain, Germany and the Czech Republic as well as others.
| Year established | 1906 |
| Year franchise established | 1982 |
| Number of units worldwide | 3,000 |
| Number of countries where company operates | 44 |
Training and support
Being part of the franchise means having access to the resources and technology as well as support from the company. One of the unique things about Coldwell Banker is that although it requires the business to remain part of the company in how it works, the company allows enough freedom that franchisees around the globe can choose where they want to situate themselves in the market.
Many companies don’t have the financial income to internationalise on their own and therefore using a franchise to grow a bigger market is more than worth the cost. However, Coldwell Banker does provide some financial aid to new members as it offers in-house financing to cover the franchise fee and the start-up costs.
Corporate Responsibility
Charities, sponsorship
Coldwell Banker launched a charitable tracking program in 2012, where it monitors the value, goods, services, dollars and time that are donated to charity organisations by individuals that are affiliated with the company and they recognise the amazing work that is being done for other people. For example, from Coldwell Banker Laricks Real Estate, Dustin Laricks founded Peyton's Promise raising $40,000 by sponsoring annual runs, all in the aid of congenital diaphragmatic hernia. As well as that Tammy Adducci from Coldwell Banker Residential Brokerage raised more than $25,000 for the Leukaemia and Lymphoma Society.
Coldwell banker partnered with Adopt-A-Pet.com in 2015 with the aim of finding homes for 20,000 adoptable dogs. Achieving this in two years, Coldwell Banker have renewed their partnership for another year. The Coldwell Banker 'Homes for Dogs Project' released an ad for their 2017 campaign called 'Somebody to Love,' which emphasises how something as small as a dog can fill a house with love and make it a home.