No. 16 of the UK's Top 100
Complete Entertainment eXchange, CeX, is a buy and sell network specialising in trading digital entertainment products. CeX buy, sell and exchange mobile phones, games, electronics, computers, etc. directly from the public.
CeX's business model has proven successful due to the increasing consumer interest in sustainable shopping and the cost-saving benefits of purchasing second-hand goods. Their unique selling proposition of giving customers the ability to sell unwanted items or exchange them for others adds to the franchise's appeal.
The franchisee receives a comprehensive 12-week (minimum) intensive store-based training programme, mostly: practical on-site experience that covers all aspects of retail and sales principles; technical and bespoke point of sale systems and operational procedures; supervisor and store management competencies; and general franchise and business ownership principles.
Ongoing support including intranet and business services, bespoke EPOS designed especially for buying, selling and exchanging goods, store identification, design and outfit, and more is available from the support team.
The initial investment for a CeX franchise ranges from £150,000 to £250,000, with a minimum investment of £40,000 - £70,000. However, the company estimates that franchisees can expect to generate a return on investment within two years. The average annual turnover for a CeX store is over £1 million.