Franchise Europe Top 500 - Burger King
The Burger King franchise began as Insta-Burger King, founded by Kieth J. Kramer and Matthew Burns in Jacksonville, Florida. The original name came from the oven used in their restaurants, known as an ‘Insta-Broiler’. Insta-Burger King struggled with financial difficulties in 1954, and was purchased by two Miami-based franchisees David Edgerton and James McLamore who renamed the company Burger King.
Today, Burger King serves over 11 million people in restaurants worldwide, and it is the second largest fast food hamburger chain in the world. The majority of these restaurant locations in 84 countries are owned by franchisees.
Burger King’s training programmes are designed to help franchisees’ businesses be as profitable as possible. Franchisees attend two weeks of franchisee orientation and also log up to 440 hours of training in an existing restaurant. This training process is designed so that franchisees learn and experience all aspects of running a Burger King restaurant. The Restaurant Support Centre Operations Team and Field Team work directly with franchisees to ensure success and maintain the brand’s reputation.
Burger King franchisees have the advantage of a team of experts including a Director of Franchise Performance, Sales, Profit and Operations Coach, Real Estate Manager, Construction and Design Manager and Purchasing and Supply Chain Management. This team of experts work directly with franchisees to support them and ensure their success.
Franchisees benefit from over 50 years of global brand history. The Burger King brand strives to represent quality food and excellent customer service no matter what restaurant or country the customer is in. The brand has produced many successful advertising campaigns and well-known slogans such as “Have it your way” and “It takes two hands to handle a Whopper”. They were a pioneer of “product tie-in”, with a partnership to promote the 1977 Star Wars movie by selling glasses featuring the main characters from the movie.
Franchise Units Total: 14,927
Established in USA: 1954
Established in Europe: 1975
Required investment: €287,000 - 2,414,000
Capital Required: €454,000
Upfront fee: €45,400
Corporate Social Responsibility
BK McLAMORE Foundation
The BK McLAMORE Foundation is a US based non-profit organisation that aims to positively impact communities through education and provide assistance to Burger King workers at times of crisis.
The Burger King Scholars programme began in 2000. Since its foundation, it has awarded $28.3 million in scholarships to more than 26,800 high school students and Burger King employees across the US, Canada and Puerto Rico. The programme is funded through fundraising activities every year. Grants from $1,000 to $50,000 help students with the costs of further education after high school.
Burger King partnered with Room to Read in 2012. Room to Read is an international organisation that provides educational opportunities to children throughout Africa and Southeast Asia. So far, the partnership has helped over 85,000 children by providing schools, libraries, literacy programmes and children’s books.
Burger King regularly review their policies on animal welfare, sourcing and environmental impact. Their teams develop changes to make positive environmental changes without compromising standards. Burger King’s biggest environmental challenge is recycling and waste management, and they work with suppliers to find ways to reduce, reuse and recycle their waste.
Detailed nutritional information is provided to Burger King customers to allow them to make educated choices when choosing their meals. The Burger King team are constantly working to provide more variety and options on their menu to appeal to customers’ changing needs and lifestyles.
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- Food: Fast Food
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- United States of America
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