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thebestof is all about the people

One thing we have learned over the last 4 years is that the biggest single factor in determining the level of success of any thebestof franchise is the franchisee!

And that’s not a clichéd sound-bite. We mean it. We’ve had franchise areas that have previously struggled and that are now flourishing because they were taken over by the right person. It’s all about the people. The characteristics and attitudes and behaviours of the individual, or partnership running each franchise territory will be the decisive factors in determining the level of your success.

As a result, we are very, very fussy about who we allow to join our network – something that sets us apart from many other UK franchises.

We don’t allow just anyone in. You can’t just write a cheque and buy a franchise. You have to come through our rigorous Application Process.

To give you an idea of the attitude and mindset of one of our successful franchisees who is building a fantastic and hugely profitable business in their town – look no further than Ian Prowse from Bromsgrove...

Case Study

Ian Prowse – thebestof Bromsgrove

If you visit Bromsgrove in Worcestershire, a small market town with a population of just over 20,000, you can’t miss thebestof Bromsgrove.

Ian Prowse who has been running the franchise since 2005 has got all the main businesses in the area on board as members and they all proudly display their ‘bestof’ certificate – which says why the people of Bromsgrove believe they are the best. Shop windows display thebestof Bromsgrove window stickers and lots of tradesmen in the area have ‘as recommended on thebestof Bromsgrove’ on their vans.

If you go into a local shop or business you’re likely to be handed a ‘thebestof Bromsgrove’ postcard inviting you to write a review saying why that particular business is the best.

If you pick up the local weekly paper, you’re also quite likely to see Ian’s face in there somewhere as he gets involved, yet again, in a local charity initiative or cause célèbre. Oh, he’s also on the back of the local bus and you can’t miss his ‘thebestof’ branded Mini as he whizzes about town.

It’s no accident that almost 20% of the people who live in Bromsgrove have registered as Members of thebestof – and that makes Ian the most powerful marketer in town – bar none. He can send an email today to 15% of the population promoting one of his great business clients or to push an Event, say.

"You don’t need a huge town to make a massive success of thebestof" says Ian. "Being in the Midlands we’re surrounded by bigger places but the people in Bromsgrove are proud of their town and thebestof has given them an outlet to demonstrate that pride. In many respects I think it’s easier to be successful in a smaller town because word travels faster and it’s easier to get yourself known. My earnings are now well into six figures each year – and I get lots of time at home with my young son, which is brilliant.

Before I joined thebestof I ran a different franchise. The support that I get from thebestof HQ is amazing compared to my experiences with that previous well-know brand”