Description: ComputerXplorers is a home-based franchise aiming to help children aged 3 to 13 discover their technology and computer skills through exploration in fun weekly classes. Opportunities: Opportunities available in UK and Ireland. Master License opportunities available in Ireland. Business Type: Franchise. Minimum Investment: £10,000. Financing Assistance: Yes, through a third party. Training Provided: Yes. Home-based: Yes.
Case Study: John McGill
Name: John McGill
Location: East Kilbride, Scotland
Franchise: ComputerXplorers South West Scotland
Why did you go down the franchise route? And why did you choose your franchise?
Wanted to run my own business and statistics favour the Franchise start ups compared to new business start-up as far as success vs failure rates i.e. a proven business model. Chose ComputerXplorers as I have a technical background and an interest in anything technology related.
What did you do before taking up a franchise?
Software Sales Manager
How did you raise the finance?
Both Personal funding and Business loan
What training and support did you receive initially and ongoing?
Received training both in the USA and UK headquarters which has been supported by regular communications and network meetings throughout the year.
What is a typical day for you as a franchisee?
The business is cyclic as it’s busy at the start of term getting schools registered for classes then once classes start you beginning to market/network for new opportunities. No 2 days are the same. Review the clubs running from that day forward and ensure they are all resourced appropriately then move onto contacting key clients and then all clients to ensure classes are running well and if there are further opportunities for ComputerXplorers to support the technology curriculum needs. Fit in some marketing to new clients and cover any appointments that result.
What challenges have you faced?
Getting the right staff and keeping them has always been a challenge as their hours at the start is minimal until you prospect for new business. This can result in staff leaving and you find that you have to cover the classes yourself meaning less time to seek new business. The business is also very difficult to forecast as each new term does not guarantee the same business levels.
Has becoming a franchisee changed your life, if so how?
Becoming a business owner has changed my life just like any new role typically does. In my case it has offered me flexibility as my partner is in full time employment and having 2 children I can adjust my hours to suit.
What differentiates your franchise from the competition?
We have a diverse range of technology programmes and always strive to be on the leading edge which enables as to provide a high engagement level and the WOW factor in schools.
In your opinion, what makes a successful franchisee?
Someone who is a people person because you have to sell which is at the heart of business. Authentic is a word I use a lot as it describes how you should be as the owner of your business and will drive the business forward.
What advice would you give to someone thinking of buying their first franchise?
Research and talk to a sample of people already in the franchise and also people who are potential customers. Cash liquidity and a buffer is important too especially in the first few years as unexpected costs may occur.
What are your plans for the future?
To become more process related and to streamline my business to cut down admin tasks and allow for more marketing to fuel expansion.
Would you do it again?
Tricky one this as the business is still maturing and at times it can be overwhelming, ask me again in a couple of years!
GREAT! WHAT'S MY NEXT STEP?
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