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Aspray Property Repair and Claims Management

IN BRIEF

Description: Aspray have developed a lucrative and successful business managing building insurance claims. Now appointing franchisees to manage specific areas across the United Kingdom and Ireland. Earnings potential is huge! Opportunities: Opportunities available throughout UK and Ireland. Business Type: Franchise. Minimum Investment: £37,500 + VAT Home-based: Yes. BFA Full Member: Yes.

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The Aspray Property Repair and Claims Management Service

The Aspray Property Repair and Claims Management Service

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FRANCHISE ASSOCIATIONS

BFA Full Member

Barry Thurston - How to successfully launch your business!

Barry.pngDirector of Aspray Luton, Barry Thurston, hosted a very successful launch event for the opening of his new local business at the fine foods venue, Harper’s Food in the Oak Lounge. The event attendees included a range of guests which included the Mayor of Luton and local business people. The packed venue accommodated 73 guests, all supporting 2 great local charities; the Level Trust and Relay for Life.

We spoke to Barry about how he achieved a successful launch event and how it helped kick start his business.

Barry simply said “every single person I invited, I met face to face”.

In the build up to the launch of Aspray Luton, Barry attended lots of networking groups and made sure that everyone was aware of the up and coming launch event, he also said – “I didn’t shut up about it”.

During the networking groups Barry encouraged some healthy competition by challenging everyone in the room to bring along 2 or 3 guests, “Cheeky, but it worked!” said Barry. Barry focused largely on the FREE networking aspect of the launch event, as most networking events normally come at a cost to the networkers who attend.

Barry wanted to create a sense of excitement around the launch of Aspray Luton, and what other way is there to do that than offering free refreshments. In addition to this, each attendee benefited from a champagne reception with a selection of canapés. What more could you want on a Wednesday night after work?

The excitement didn’t stop there. A lady approached Barry at the launch event, asking whether he could deal with an escape of water claim for her mother. This gave Aspray Luton a kick start to business with a £4,000 claim before his launch event had even finished.

Encouraging attendees to show up to your launch event can be time consuming! Barry personally invited 450 people and followed up with an email every 10 days or so to remind them, highlighting the free networking opportunity. Barry explained that “the launch event should really engulf your first few weeks with Aspray” concentrating on getting those “bums on seats”. Of the 90 people who confirmed their attendance, 73 people attended.

Is cold calling an effective method of inviting?

Barry’s answer is, “In a word, no. Around the time of my launch event, my wife’s friend had just been made redundant from a telesales role so I asked if I could make use of her skills for a day to ring round possible attendees. She went through a long list of numbers and not one person turned up on the night”.

This shows that Aspray service is best sold face to face. “My advice to prospective and new franchisees is network, network, network!”.

GREAT! WHAT'S MY NEXT STEP?

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Many franchisors hold Discovery Days for potential franchisees to give them an opportunity to find out more about the franchise in an informal, no-obligation setting. During a Discovery Day, which is usually held at the corporate headquarters, the company explains the operation of the business, the product or service it provides, the training and support systems, and the financial investment. There is also an opportunity to meet members of the corporate franchise team and, in some cases, existing franchisees in the network. The company itself uses the occasion to gain first impressions of prospective franchisees and to informally assess their suitability for the business.

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