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IN BRIEF

Description: ActionCOACH is the only UK business coaching franchise to offer its clients a guaranteed ROI & its investors a 5-figure gross monthly income by month 7 - that's why it won the UK's Best Mid-priced Franchise at RBS's Best Franchise Awards. Opportunities: Franchises are available in selected areas of the UK. Business Type: Franchise. Minimum Investment: £21,000. Training Provided: Yes. Home-based: Yes. BFA Full Member: Yes.

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What the ActionCOACH Franchise Can Do for a Business

What the ActionCOACH Franchise Can Do for a Business

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ActionCOACH Success Story – Suj Legha

Suj Legha has been self-employed since he was 21 years old. His passion for business startups has taken him on a journey of personal development that eventually led to him becoming a fantastic business coach with the ActionCOACH franchise. Suj originally came across the ActionCOACH opportunity via Franchise Direct - the first step in a beautiful partnership! Curious about Suj's experience and road to success? He fills us in below ... 

Can you describe your business background?

After completing my degree in accounting and finance at Glasgow Caledonian University, I went straight into being self-employed. My father had always run his own business and it was something I knew I wanted to follow. Over the last 15 years, I’ve started and grown businesses in the retail, construction, food and internet marketing sectors. During that time, I’ve made the same mistakes as many business owners and also had many successes. I came to realise that my niche was in starting up businesses to sell them on. My latest business was a licensed convenience store which I have recently passed on ownership of; a major goal of mine - I’ll explain why!

Not only have I owned several businesses, I have also been in non-exec roles for other companies and have always worked long hours. I am married and my son was born just under a year ago. I really wanted to reduce the hours I was working so I could spend more quality time with my family, so I needed to make a change.

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What does your schedule involve, in terms of hours and flexibility?

The most important thing for me is that I have gone from working seven days and nights a week to spending four and a half days a week working 9-6. It’s amazing progress in such a short space of time!

What are your goals moving forward?

I started slower than many other franchise partners, as my plan was to use what ActionCOACH teaches in my own convenience store to build this business and pass it on, whilst only running my ActionCOACH franchise part-time. Not only have I managed to do that in under a year, I also have 10 clients and turnover of £13,000 a month - doing this on a part-time basis! My next big goal is to move into running my ActionCOACH business full-time and reach £30,000 a month by the end of 2016.

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How did you come across ActionCOACH?

My first contact with ActionCOACH was years ago, as I constantly kept my eye out for new opportunities. I didn’t pursue it back then, but in 2013 I saw an advertisement for ActionCOACH in a franchise magazine. I quickly began to realise from my conversations with them that I would be able to help other business owners using my experience combined with the ActionCOACH tools. As with any franchise, I knew it would be hard work, but it was an opportunity to create the work-life balance I was looking for and it really appealed to me that I would be helping people make the most of our businesses.

What are the main benefits of the franchise to you?

The support from ActionCOACH seemed strange at first, I wasn’t used to this abundance and couldn’t understand why they wanted to help me so much. I was assigned my own coach – after all, how can you extol the virtues of having a coach if you don’t have one yourself?

There are so many opportunities for the franchise network to meet up, share best practice and just enjoy ourselves as a community. We get to hear from the best brains in the business and we’re continually learning and improving our knowledge.

Describe someone who would successfully fit the profile of an ActionCOACH franchisee.

I think you need to be a very motivated and driven individual that has the appetite to just do what has to be done. A thirst for knowledge and learning, the ability to keep an open mind, and a real passion to help people achieve their goals is crucial.

What advice would you give someone looking to get into franchising?

I think more and more people that want to start their own business are now looking at investing in a franchise, rather than going it alone. There are lots of benefits of going down this road … being your own boss is one, but also the other franchisees who become a part of your team. With a franchise, you don’t need to build a business from scratch and you get a great head start and a road map of how to build a successful business which has been tried and tested.

There are a lot of options out there, and you just need to make sure you do your homework and due diligence as thoroughly as possible. Would your skill set suit the franchise you are looking at? Does the franchisor provide you with full detailed training and ongoing support so you have the best chance of succeeding? How many franchisees are there and how long has the business been trading? It’s really important that you speak with current franchisees and you are able to pick and choose which ones you speak to. Find out how they are performing, ask them about the challenges they may have experienced and also, if they had the choice, would they do it all over again? I would also check if the franchisor is registered with the bfa.

ActionCOACH is the only business coaching franchise to offer its franchisees a guaranteed return on investment. Have you achieved this? If so, how long did it take?

I have achieved my ROI. Not only was this within the first year, but also by working the business on a part-time basis due to other business interests.

ActionCOACH welcomed 40 franchisees to its team in 2015. Why do you think people are drawn to business coaching, and to this opportunity in particular?

The business coaching market is huge and is still growing. It’s very rewarding, and not just financially. Being able to help people achieve their dreams is just priceless. This is a business in which you can have all your dreams come true, you can have that all-important work-life balance and you are constantly improving and growing yourself as a person.

We are part of an amazing network of people who can’t do enough to help, and we also get to see and hear from some of the best business brains and speakers in the world. It’s just a fantastic organisation to be involved with and I’m privileged to be a part of it.

GREAT! WHAT'S MY NEXT STEP?

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