After nearly 30 years in business, Rainbow International decided it was time for a shake-up. They know that to stay ahead of their game they need to keep up with advances in technology and changes in the industry. Their new look is just another way to help franchisees stay up-to-date in their sector and retain their place as industry leaders. Although their look may have changed, their values and business have remained the same throughout the history of their business. The way a brand looks is only the tip of the iceberg. The new brand is all part of their commitment to providing the most comprehensive service excellence programme within the Disaster Recovery & Restoration and Specialist Commercial Cleaning markets.
They know that the branding must reflect the ethos behind the whole franchise network. The brand represents a modern, fresh approach in keeping with Rainbow’s business strategy objective to be the leading experts in their market. Rainbow International franchisees are renowned for being the first port of call when disaster strikes and with their new look, they’ll really stand out from the crowd.
Rainbow International is the leading supplier of damage restoration services and part of global franchising giant, The Dwyer Group. In the UK, Rainbow International is operated by a division of the ISS Group, one of the world’s largest Facility Service Providers. With over 80 locations, they are the number one company dedicated to providing residential and commercial restoration and cleaning services. The business offers you the chance to build a long-term, profitable management franchise and enjoy the benefits of an established and trusted brand.
“We’re confident that our new look will bring a whole new dimension to the business and really help franchisees establish themselves as leaders in the industry. A new, more modern brand with the same values, ethics and established business model, will really help us to push our business into the 21st Century and beyond,” explains Paul Mastin, Marketing Manager.
With nearly 30 years of success and experience behind them, Rainbow really know what it takes to build a successful and profitable business. It is this knowledge that has helped redevelop the look of the brand and the values that sit behind it to help keep it recognisable as Rainbow International but, secondly, to show franchisees and customers alike that they’re constantly innovating to provide the best service and support there is.
Unlike many business that rely on buoyant economic conditions for success, it’s business whatever the weather with Rainbow International. Franchisees are always in demand for their specialist cleaning and restoration skills. The need for repair and recovery when disasters strike such as fires and floods strike is endless. With access to the very latest IT solutions and restoration techniques, they remain at the forefront of their industry and ensure exceptional customer service is delivered. By partnering with Rainbow International, you are assured a business with diversity, compassion and potential for serious growth.