Held on 4th April 2008 at the Royal Lancaster Hotel in London, the Select Franchise team beat off stiff competition from six other short listed companies to scoop the Best Franchisee Marketing Support Award.
Independently judged by the British Franchise Association, Daily Mail, Chartered Institute of Marketing and sponsored by a variety of big names within the franchise industry, these awards recognise the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment.
David Tuck, Franchise Sales Manager at Venture Marketing Group, commented: “The Franchise Marketing Awards are important in that they recognise the creativity of companies and individuals who gain the attention of the world through innovative marketing in our dynamic and fast growing industry, something that probably would go unnoticed if it wasn’t for these awards. The standard of entries this year has surpassed all expectations!”
On receiving the award, Andy Michie, Select’s Head of New Franchise Awards, commented “We are absolutely delighted to win this award. We work tirelessly to provide the highest levels of support to our franchise partners and it is so rewarding to have that publicly acknowledged especially considering the high calibre of the other franchisors who were in the running.”
The award recognised the management and support of Select’s new franchisees' marketing. It acknowledged the high standards in training, management and support provided to franchise partners and the clear framework Select provides for local marketing, return on investment and overall impact of franchise partner’s marketing.
Also finalists in three other categories – Franchise Recruitment Team of the Year (which Select Franchise won in 2007), Best Recruitment Literature and Best Advert, Michie continues: “I am delighted that all of our support teams have gained the recognition they deserve and my sincere thanks goes to each and every one of them. From my own superb Franchise Awards team, to our dedicated and skilled in house marketing professionals and our industry leading training team, we are committed to providing the best support to our franchise partners throughout the life of their partnership with us.”