Judged by an independent panel of experts, the awards are open to all franchisors that operate an ethical franchise and can demonstrate their marketing excellence. Driver Hire beat off the challenge of sixteen other finalists to win. Members of their marketing team collected the award at the British & International Franchise Exhibition in London.
With its 104 office network heading for a third consecutive record trading year, Driver Hire is one of the UK’s longest established and most highly respected franchisors. Its franchisees provide temporary and permanent drivers and other logistics staff to businesses and organisations. They help when customers need extra staff to deal with holidays, illness or business expansion.
Commenting on Driver Hire’s success, the judges said: “We loved that franchisees are able to tailor-make their own campaign from a broad array of materials to suit their local market. By providing extensive training from the outset, Driver Hire helps franchisees build strong foundations upon which to build a successful business.”
Richard Owen-Hughes, Driver Hire’s Group Marketing Director added: “We’re absolutely thrilled to have won this award. We’re very proud of the full range of support services that we provide to our franchisees. We know from their feedback that they value what we do. Good marketing is a vital ingredient for success at Driver Hire, and our dedicated team works really hard to provide our franchisees with innovative and effective marketing services. To have our efforts recognised in this way – by experts from outside our business – is the icing on the cake.”