The five Redstones™ franchise owners have indicated that they have had an incredibly prosperous first three quarters, and there are a number of new franchisees ready to sign with Redstones™ in the next quarter.
The Redstones™ team had originally expected to have a single franchise up and running by end 2011, however, as Mike Noad of KYROS recruitment consultants (partners to Redstones™ Franchise) states, “Redstones™ growth has been abundantly quicker than predicted and the franchise structure is quite a way ahead of its original goals, due, in my opinion, to one of its exceptional USP’s.”
Mike continues in the same vein, "They have had an absolutely amazing start after getting an extremely optimistic response to their mapping of the ‘Intelligent designed territories’. In my experience these are, in all probability, much larger regions than any of their competitors, since it is possible to house more than one branch in a territory, the franchisee does not incur, additional costs like franchise fees when opening another branch within the same territory.
Using the data Redstones™ has, we are able to demonstrate that a franchisee can expect higher rental across their Redstones™ territory, compared to that of our competitors, due to their thorough approach to territory design, enabling franchisees to acquire sizeable territories. The territory mapping employed uses a clever devise called ‘purchasing power’, which is the sum of all net income available to the population of a given region, and this was considered in balancing the territories potential alongside the size of the population. Using this method of territory mapping Redstones™ have created 255 large franchise (100,000 household) territories.”
Mike Noad also adds that, “As a one of the leading independent specialist lettings agents in the UK, it is the power of the Redstones™ brand that is appealing to franchisees. People who want to be in control of their own fortunes have the protection and support of a major brand. Redstones™ franchisees have come from all walks of life, some have had lettings agency know-how, others have absolutely no experience in property at all. However, they all have a positive approach to providing excellent customer service and this is one of the significant core values of the Redstones™ brand."
If you are interested in becoming a Redstones™ franchisee, you can talk to the team each month on our ‘Discovery Days’, which are held in either our Reading or Walsall office, throughout the year.