Nigel Toplis, managing director of Recognition Express said: “People do not realise the danger zone they are entering when they are innocently holding mini celebrations or designing material with certain imagery or phrases on.
“Under no circumstances can a business use the word ‘Olympics’, the five-rings symbol or the Games’ mottoes in their promotions, however many people do not realise these conditions exist and could accidentally find themselves in hot water.”
“That said, the games still offer small business owners a great opportunity to be creative without directly associating their company with the event.”
“For instance the Union Jack would make a perfectly good alternative theme for promotions if it were to be used alongside phrases like “support your country….” with no risk whatsoever of getting into trouble.”
Nigel continued: “Before producing your celebratory materials, please take time to check out the rules or consult a branding expert. This way you can support our team and avoid the risk of a hefty fine at the end!”