“This deal creates a win-win situation,” confirms Anthony Round, business development manager, Papa John’s. “As a company, we are focused on UK growth and this clever marketing promotion enables us to support fans and our franchisees alike.”
Papa John’s, which is renowned for its product quality, has opportunities for potential franchisees throughout the UK, including the key locations of the South East, Yorkshire, Manchester, West Midlands, East Midlands, South West, North East, Wales and Scotland.
The partnership with Newcastle United, which was sourced and negotiated by Sports Marketing Agency SportQuake, follows a successful season long sponsorship deal with the Football League, with the agreement representing the first UK sport sponsorship for the third largest pizza chain in the world.
Dale Aitchison, head of partnerships for Newcastle United Football Club comments, “This is a really exciting partnership and one that I’m sure the supporters will enjoy. The fans play a big part in our performances at home and on the road and it’s great that Papa John’s have shown their appreciation for the support they give our players.”
Andrew Gallagher, Papa John’s marketing director, said: “The Football League partnership has worked really well for us due to the great connection between the clubs and the local community and we wanted to partner with a Premier League club that could offer us just that.
“Newcastle United is one of the giants of English football and is the heartbeat of city. They have such a passionate fanbase it was an obvious choice and once we finally got the chance to put pen to paper we knew the best way to kick off our relationship – give the supporters fantastic pizzas and deals.”
The Score Twice Half Price promotion kicked off on Saturday 1 March with a Newcastle 4:1 victory over Hull.
All supporters need to do is sign up to Papa Rewards at the Papa John's website and select Newcastle United. For the rest of the season whenever Newcastle score twice in a game, Papa John’s will send fans an offer code to receive 50% off pizzas – which can be ordered from any store in the UK. The offer will be valid online only and from when the second goal is scored until the end of the next day.
Score Twice Half Price terms and conditions: 50% off pizzas when you spend £15 or over. Available online only from the local stores of teams which have scored twice (see online for list of stores) or to Papa Rewards members who have registered a team which has scored twice. Football League games only. Minimum spend for delivery £9.99. Not available in conjunction with any other offers. Offer can be withdrawn without notice. Valid until midnight the day after your team has played.