With the objective of driving franchisee canvassing, every participating Oscar franchisee was given their own marketing programme devised specifically to suit their business area.
The programme involved Savagewood creating individual campaign plans along with a suite of new communication across all media types as well supporting material such as literature, advertorial even canvassing scripts and business cards – all funded by Oscar Pet Foods head office to test the effectiveness of this single-minded and tailored approach.
The outstanding success for those who participated have led to Oscar widening the programme to the entire franchise in 2012, with the franchisor investing heavily once more.
For Simon Bartholomew, Marketing & Franchise Support Manager of Oscar Pet Foods, it is money well spent.
“It is unusual for a franchise to support businesses locally with central funds, but the proposal by Savagewood, the effective way they devised and implemented the campaign locally and, most importantly, the results it generated, are far too encouraging. We’re excited at the potential for this activity and prepared to support our franchisees once more.”
The campaign is due to break in the Summer.