“It is a case of an injection of some fresh enthusiasm in Aberdeen!” confirms Andrew Henderson, regional sales manager, Card Connection. “Munawar took over from the previous franchisee of 18 years and has followed the Card Connection franchise manual and his training carefully, but he’s also very keen! He ensures each retailer is visited on a monthly basis to refresh and replenish displays of greetings cards. This regular merchandising keeps stock seasonal and displays looking appealing for customers, resulting in increased sales.”
Munawar explains: “As well as improving the merchandising service I have also opened almost 30 new retail accounts, which means my customer base is growing rapidly! This all adds to the bottom line. I am developing strong relationships with both my new and existing retailers and they are providing some particularly positive feedback. More sales for them means my profits also improve and so we are enjoying working together to create win-win situations.
“As well as providing greetings cards, I have been focusing on supplying Card Connection’s ‘Gift Connection’ range which includes party accessories and also ‘Little Wishes’, our sentiment keepsake cards which I encourage retailers to put on the counter,” continues Munawar. “One store recently sold 50 Little Wishes cards in a month, so this is a great addition to the main greetings card ranges. I am pleased to confirm I am now the Number One Card Connection seller of the Gift Connection range!
“There is no denying it is hard work whenever you start any new venture but already I am being rewarded for my efforts,” confirms Munawar. “The Card Connection head office staff have been really supportive and now I am excited and looking forward to growing my franchised business further and I have plans to expand my territory very shortly!”
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £12,500 + Stock + Card Connection fee with earnings potential in excess of £50k per annum.
Territories currently available include: Fife, Edinburgh/Scottish Borders, Stirling, Brighton, Reading, Plymouth, Bath, Northampton, Liverpool, Macclefield, South West Region Ireland.