“The completely refreshed look stands out and straight away customers are attracted to the card displays,” confirms Michael Johnson, managing director, Card Connection. “The new POS communicates more quickly and clearly to customers, even in the most crowded of stores. Although it is hard to attribute an increase in sales to just one thing, anecdotally we know both our franchisees and retail customers are reporting some particularly positive feedback about the colourful, new-look displays.”
Culverhill Retail Ltd: “We have been trading with Card Connection since 2007. The franchised merchandising service for greetings cards provided is excellent and always reliable and we are particularly impressed with the new POS which has recently been rolled out. We anticipate the bright, new, eye-catching look will soon have a positive impact on sales of greetings cards in-store.”
“One of our franchisees, Alun Mort, based in Swansea/Pembroke has used a combination of the new POS and a unit especially made for Card Connection by Concept Data Display to solve a tricky problem of wasted space on a gondola end in one of his retail customers’ stores,” explains Johnson. “The display maximises space and creates an attractive greeting card display.
“As well as impressing existing retail clients, the new POS has also encouraged new stores to take up Card Connection’s award-winning merchandising service too,” confirms Johnson. “Some of our franchisees have won several new accounts as a result. As a franchisor we are focused on helping our franchisees build their businesses and our investment into the new POS is an example of how we can contribute to optimising sales for both our retail clients and franchisees alike.”
Card Connection, is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years.
This means the stock and display equipment is installed on free loan to the retailer. This is one step beyond ‘sale or return’ as Card Connection retail customers never have to buy the stock in the first place, only paying for what they sell. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company’s excellent reputation especially within the convenience sector and through its franchisees; Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.