“The current POS has been a huge boost to the theatre and the professional look of our displays,” explains Michael Johnson, Managing Director, Card Connection. “However, after four years we wanted a completely refreshed look. The new POS communicates more quickly and clearly to customers, even in the most crowded of stores.”
“With our brand new logo in mind, and making extensive use of Card Connection’s corporate pink, rather than the blue, the new POS benefits from a clean, modern, round and friendly typeface,” continues Johnson. “Dropping the use of capital letters adds a relaxed, conversational feel, which is keeping with the personal sentiment involved when sending a greeting card.”
Scottish franchisee, David Roseweir comments: “Card Connection’s new POS is really innovative. The colour is bright pink so will appeal to our predominantly female market and will stand out a mile in-store, which is exactly what will help sell even more greetings cards.”
Card Connection, which last year celebrated its 21st year in operation as a franchisor, is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years. This means the stock and display equipment is installed on free loan to the retailer. This is one step beyond ‘sale or return’ as Card Connection retail customers never have to buy the stock in the first place, only paying for what they sell. The award winning merchandising service provided to retailers by local franchisees is second to none and has established the company’s excellent reputation especially within the convenience sector and through its franchisees, Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.