“We anticipate people will be smiling when they see our innovative new designs as there is something for everyone,” confirms Michael Johnson, managing director, Card Connection. “The range has a common feel and the cards are packed with white envelopes, to really help their blocking effect when on display. Also, they are completely closed wrapped as they don’t need to be opened to read the punchline.
“The range features two generic designs: the first is called ‘Housework Help,’ and the second, ‘Hip Operation’ which is an age-related visual gag that will appeal to a younger person sending to an older person, or even a senior to senior send,” continues Johnson. “In addition, there are female and male cards based on jokes about the fear of spiders and one about football tactics. Two, more risqué humour designs complete the range, one of which uses the visual pun of trying to convey ‘Bangkok’ during a game of charades, that will have men up and down the land wincing at the mere thought!
“Our in-house team is committed to creating the most up-to-date and fresh ideas for greetings card designs and we have new releases on a weekly basis,” explains Johnson. “Our new humour mini-range is a fun addition to any retail display and we anticipate good sales from this product line which will certainly keep our franchisees and retail customers happy.”
Card Connection which last year celebrated its 21st year in operation as a franchisor is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.