Michael Johnson, managing director, Card Connection said: “Kelly’s promotion is in recognition of the excellent job she has done directing and managing the Creative Department. Our greetings cards and ranges of accessories are now arguably the best they’ve ever been. Kelly and her team have been instrumental in developing the product range and alongside this, managing the integration into UK Greetings, and working with increased production from the Far East.”
“We aim to create a fantastic variety of cards that are as accessible as possible with something to appeal to everyone,” confirms Kelly Courtenay. “From birthday to seasonal, to humour, licensed character, contemporary hand-made, to more traditional sentiment style cards, all across various price points and formats. Our quality range is unparalleled in our convenience market sector we specialise in and yet, it is often our focus on the little details which is appreciated by our retailers and consumers the most. We have some really exciting new ranges in the pipeline and I am very much looking forward to bringing these to life in the capacity of my new role.”
Prior to joining Card Connection, originally as senior creative manager, Kelly worked at Hotchpotch Publishing, a design-led publisher that manufactures greeting cards for independent retailers and major high street stores, where she was design and marketing manager. Kelly has also previously worked for International Greetings plc.
Card Connection which last year celebrated its 21st year in operation as a franchisor is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.
Card Connection is part of UK Greetings, which is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees that are keen to run an expanding business. Since the franchise network in the UK is complete, the available opportunities now consist of acquiring an already-established territory from an existing franchisee. These vary in price according to their level of development, but start at £7k + Stock + Card Connection fee with earnings potential in excess of £50k per annum.