“Our dedicated in-house design team have come up with a stunning series of new card designs for this year’s Valentine’s Day,” confirms Michael Johnson, managing director, Card Connection. “We have all options covered to ensure there is something right for everyone, from entry price point designs right through to beautiful hand finished cards for that touch of luxury. As ever, we have also included gift bags and wrap within the range to help encourage and maximise linked sales for all our retailers.”
“As Valentine’s Day is all about expressing love, a third of the designs have verse or longer prose either on the font or inside,” explains Johnson. “There are 29 new general Valentine’s designs, plus seven specialist captions including ‘Husband’, ‘Wife’ and the ‘One I Love’. We have different card sizes for badge cards and cards with novelty inserts, plus our best-selling Luxury Tall format, with colour inside.
“Some individual highlights include: a new handmade tall design with a foiled and embossed key hanging on a ribbon with the caption ‘You hold the key to my heart’. Matching cute husband and wife blue and pink cute designs plus a new novelty insert design with two interlocked heart-shaped paperclips inside. New photographic designs include a close up of holding hands, a beautiful pair of swans and an elegant silhouette of a couple kissing. For those with a sense of fun, there are several new designs including a handmade ‘love bugs’ design featuring ladybird couple with wobbly eyes.
“Our network of franchisees has been busy merchandising displays in their retail customers’ outlets throughout the UK,” continues Johnson. “With our award-winning consignment sales model, where our franchisees supply display equipment on free loan and retailers only paying for the stock they sell, what’s not to love about our new Valentine’s range?”
Card Connection is one of the UK’s largest card publishers and is the market leader in the franchised distribution of greeting cards. The business’ unique model of consignment sales has resulted in a strong brand and established reputation which has been proven over many years and in 2013 Card Connection celebrated its 21st year in operation as a franchisor. Through its franchisees Card Connection supplies about 12,000 retailers throughout the UK.