“We were originally approached by Budgens to create a new fixture to help maximise space in-store,” confirms Stuart West, national sales manager, Card Connection. “They needed a shallow fixture that ensured the walk way remained at least a metre wide for disability access. However, at the same time the display needed to present greeting cards to their best advantage, encouraging buying behaviour. We spent several months developing ideas and came up with a solution which was just 20cm deep so it can be positioned tight to the isle divisions. An additional solution, based on this design, is also now available to forecourts – adapted with a slightly lower rise.
“All stores are under increasing pressure to maximise sales in limited space,” continues West. “Our gondola end, which we also improved, has now gone from the initial 20 pockets to 60 pockets, ensuring more stock can be displayed optimally. This, combined with the new shallow display means our franchisees can really offer some exciting solutions to the challenge of making the best use of in-store space for their valued retail clients.”
In addition to the new display roll-out, Card Connection has also updated its branding and logo and given its website a refresh.