19 new additions span contemporary, fun and cute and include broadly appealing text-based designs, floral and icon-based designs, plus friendly animals and characters.
“The new cards are aimed at the sophisticated send and illustrate special, value-added designs, with clear attention to detail that proves how much the customer cares,” confirms Robina Every, managing director, Card Connection. “This type of card has a wide appeal and we anticipate it will be very well received in the marketplace.”
General Birthday accounts for a significant proportion of the new designs, but key female relations like Mum and Daughter are also covered, as are important occasions like Wedding and New Baby. There are also two blank designs, suitable for a number of sending opportunities.
“Card Connection is continually focused on producing some of the highest quality greeting cards available,” explains Every. “These new designs underline Card Connection’s commitment to increasing that range further and therefore, maximising sales through our network of franchisees from a lucrative and growing sector of the greeting card market.”