Card Connection has today announced the appointment of Darren Bull as its new senior franchise manager. Darren, previously one of Card Connection’s franchise managers, will now take responsibility for helping franchisees drive the profitability of their individual businesses throughout the UK and Ireland through the management of Card Connection’s dedicated team of franchise support managers.
“In addition to Darren’s management experience, he has also run his own Card Connection franchise territory very successfully,” confirms Robina Every, managing director of Card Connection. “This, combined with his sales background means Darren is well placed to help our network of franchisees further increase the profitability of their businesses.”
Before joining Card Connection almost six years ago, Bull held senior sales positions in the packaging industry and IT recruitment. He explains: “Because Card Connection’s franchisees come from so many different walks of life, it is important that we provide the right ‘business orientated’ training to ensure they can run their franchises to the maximum effect and to drive sales. I am planning to implement some innovative strategies to achieve this, including spending more time ‘on the road’ to give training and support to franchise managers in order to help them work even more effectively with franchisees.”