Coconut Creatives, founded by marketing specialist Sarah Cook, responds to the needs of owner managed, SME and franchised businesses that need outsourced marketing expertise. Having already taken many businesses forward over the last five years, this honour will be certain to take the Coconut business forward for 2010!
The British Franchise Association acts as the governing body of the franchise industry and has recognised Coconut Creatives as THE specialists in the field who add value to businesses through expert marketing for franchise recruitment, franchisee marketing and progression of the core business and its long term strategic direction covering the areas of advertising, PR and promotional activities.
Brian Smart, Director General of the BFA, says: “The fundamental core of the BFA’s work is upholding the standards and ethics of franchising for the UK. All franchisors that carry the BFA membership logo have had to go through a strict accreditation to gain that privilege. As a result it is paramount that only companies that are able to provide good and ethical advice and services to the industry are able to become Affiliates of the BFA. Coconut Creatives has demonstrated this approach and we are delighted to see them join the BFA”.
Coconut Creatives’ service combines the benefits of employing an in-house Marketing Manager with those of a Marketing Consultant, without the disadvantages of either; this means franchisors benefit from a complete service from marketing planning right through to implementation ensuring the delivery of the key activities and tracking return on investment.
“We are thrilled to be welcomed as a member of the British Franchise Association. Having worked with many franchisors over the last few years, it seemed like a natural step for us to take,” says Sarah Cook, founder of Coconut Creatives.