An articulated ladder that can transform into a workbench, a scaffold or a trolley and that can be put into the boot
of a car was the first invention of MACC, in Châtellerault, in 1960. A little revolution, at that time, presaging a
new era for the firm.
Since then, the firm that initially sold hunting guns and sewing machines, has created many products, specifically equipment for small building firms. Of the 350,000 craftsmen in the building sector listed in France, more than a half have already signed a MACC order form.
Today, besides its head office in Châtellerault, it is represented by franchises in six other countries: Spain, Italy,
England and the Benelux.
"Now, it’s a question of consolidating our franchises abroad, but if we open a new franchise, it will be in Germany," says Jean-François Lavrard, chair of the board of directors and co-director of the company with Jean- Christophe Susset, whose father was associate of Georges Lavrard, founder of the firm in 1946.
Today, MACC salesmen travel the roads of those six countries with their product demonstration vans. The group’s activity presents double originality: the MACC sales method and the products themselves - very high quality and nearly indestructible. Post-sale customer service is ensured.
About a hundred parcels of spare parts are shipped every day from Vienne, where almost all the materials (80%) are manufactured. Some elements are however bought in Haute-Vienne, in Indre et Loire or farthest away in the Nantaise area. These are high quality products that have established the brand’s reputation throughout Europe.
"To determinate the needs of builders, we investigate on work sites. Even if the step ladder is our best selling product, we always innovate," emphasises Jean-François Lavrard.
Among the new products is a screw clamp for formwork that differs from the others on the market by a unique screw tightening system that doesn’t require the use of a hammer and a storage system for builders' vans, adaptable to all vehicle models.