“The integrated campaign includes a mix of online and offline marketing activity, such as Google AdWords and PR, aimed at raising brand awareness amongst consumers and increasing the number of customer enquiries for the franchise network - ultimately increasing their turnover,” Ovenclean Marketing Manager, Rebecca de Chair, explains.
Results from a national survey commissioned by Ovenclean into awareness and attitudes towards professional domestic oven cleaning services, highlighted that although the marketplace is going from strength to strength, 22% of the 26 million households in Britain are still unaware of professional oven cleaning services, suggesting massive, untapped, market potential. According to Rebecca, these findings were too good to ignore: “With such potential in the marketplace, the campaign was really a no-brainer, aiming to benefit our franchise network by raising brand awareness and, in turn, increase demand.”
The regionally targeted, but centrally driven, campaign represents a major investment by Ovenclean in supporting its franchisees in their territories, increasing awareness and generating new business through high impact promotion of Ovenclean’s services to consumers. “We are committed to supporting and enhancing our franchisee’s own marketing with this new initiate which will work alongside the marketing that they are already doing in their territory.
“It’s a really exciting time for Ovenclean,” Rebecca concludes. “Our Christmas rush begins in September and is historically is one of our busiest times of year. Given that we’ve already seen a 10% uplift in demand since the launch of this ongoing marketing campaign versus the same period last year, things are really looking up!”