Shuttercraft have been shortlisted for ‘Best Franchise Marketing Support’ and ‘Best Overall Marketing Campaign’ in these two highly contested categories. Cassim Gibbs, Franchise Marketing Manager for Shuttercraft, said, “This is the third year in a row we’ve been shortlisted for the highly respectable Franchise Marketing Awards, which is a great honour and achievement in itself and this year we look forward to seeing if we can go one step further and take an award home with us.”
One of the first questions Shuttercraft are asked by their candidates is what marketing support they’ll get as a franchise. Many feel surveying, fitting and selling shutters is within their capabilities, but know very little about marketing and how best to market their business.
Luckily, Shuttercraft provide franchisees with full marketing support that includes managing Google Adwords pay-per-click advertising campaigns for them. Providing an in-house SEO (search engine optimisation) service to help their websites rank highly with the leading search engines and provide franchisees with press advertising templates, expert advice and support to help their advertising yield a strong return on investment for them.
Shuttercraft ran a highly successful ‘Love Shutters’ sale campaign from boxing day 2013 until valentines day 2014, which saw a 50% increase in orders year-on-year with franchisees benefiting from the full marketing support and promotion of the campaign from the marketing team at Shuttercraft to help many of their franchisees achieve record monthly sales.
Cassim said, “Winning an award in these two categories would be a great testament to all the hard work that is put in to not only launching our franchisees and getting them off to the best possible start, but the on-going marketing support they receive from Shuttercraft to help their businesses grow rapidly and gain a much sought after market share in their territory.”