The visually stunning collection of postcards, leaflets and glossy eight-page brochure have been produced by marketing consultants Ainsworth & Parkinson, whose previous successful campaigns for SpeedyHire and Eddie Stobart have won widespread acclaim.
UK Master Franchisor Ken Deary said: “The Right at Home brand is first class, but once we started franchising in the UK, we recognised a need to tailor our marketing materials – so vital for franchisees in the start-up phase of their business – very specifically to the UK market.
“In the consultation stage we had fantastic input from our early franchisees, who always bring a wide and much-valued range of skills and ideas to the table.
“Our new branding delivers our message of top quality, personalised care.”
The Right at Home ethos is to grow the UK franchise steadily into a network of well-run, profitable businesses working good-sized territories.
Last year’s target – to open five offices in the first year of franchising – were achieved and Right at Home is currently supporting franchisee Richard Turner in the opening of the seventh office, in Cheltenham & Tewkesbury.
Ken added: “Now that the rebranding exercise is complete we will be moving on to further improving the Right at Home UK websites, giving our franchisees the best possible tools to attract new clients and continue driving their business forward.”
Right at Home, which now has more than 250 offices worldwide, looks specifically for carers who pride themselves on going the extra mile for their clientele of elderly and vulnerable adults; enabling them to live as independent a lifestyle as possible and keeping dignity and respect as its core values.