This is Kare Plus’s first year applying for any of the Franchise Marketing Awards, created by Franchise Info to celebrate the best marketing campaigns of the franchise industry, both in print and online media.
“2013 was an amazing year for us, and that was reflected in our marketing,” says Franchise Manager Andy Pitt. “For that reason, we decided to apply for an award and we’re delighted to be shortlisted.”
The Online Marketing Award category rewards excellence in social media, blogging, e-shots and online advertising t, all of which were strongly developed by the care franchise during 2013.
“Our decision to ramp up our online presence came as a result of our awareness of changing communication methods,” says Andy Pitt. “One of our recent new franchisees came to us through seeing us on LinkedIn - just one of many who found us online.”
The winner will be announced on Friday the 14th of March after the London Franchise Exhibition.