“Each franchisee will have their own mini-website, tailored to regional needs, which includes localised information and promotes the individual franchisee’s business on their territory,” explains Kare Plus Director Tom Roe.
“We have invested substantially in developing a fresh new look and ensuring that the website is highly interactive, enabling customers to interrogate the sites to find out what support is available in their area. Patient choice is one of the key principles of the NHS constitution and is at the heart of everything we do, hence the website is designed to embrace that philosophy. ”
The new website is the latest move in a co-ordinated central marketing campaign aimed at raising brand awareness nationally as well as supporting franchisees in establishing a presence for their business locally and generating new business leads.