|Dame Kelly Holmes and Michelle Fenwick QFP|
Qualified Franchise Professional - that’s me. For the first time in my life I’m able to use letters after my name - QFP. This journey has been my World Cup or my Wimbledon and I am delighted to have been awarded the only nationally recognised qualification specific to the UK franchise Industry.
The British Franchise Association (bfa) describe it as: ‘The Qualified Franchise Professional (QFP) is the formal recognition of your professional knowledge and experience in franchising. It demonstrates that you understand the complexities and best practice in franchising and have invested time to continuously develop your understanding.’
My journey to becoming a QFP began in September 2013, not long after we joined the bfa when I was sent some information on the qualification and thought it might be a way for me to ensure we were following best practice and to further develop my knowledge of the franchise industry.
The process definitely engaged my interest at every turn. The subjects were all important and ranged from recruiting franchisees to understanding franchisee financial performance, through to monitoring performance and motivating our franchisees. The final part of the QFP is assessment by interview with an expert panel. I must admit I was not looking forward to this even though I am an expert talker.
Waiting to be called in I started having negative thoughts… what if I don’t pass? What if I can’t talk like a professional in franchising? What if I can’t talk? Very soon into the interview I felt myself relax and found myself thoroughly enjoying it and of course you can now guess the outcome - I ‘graduated’!
So what difference has achieving my QFP made? Well, I have changed a few of our recruitment practices, implemented some of the shared best practice ideas I picked up along the way and stored a few other ideas for when our franchise network is a little more established and of course, the biggest difference of all is I have the great pleasure of announcing Heritage Healthcare’s first franchisee Mrs Jameela Rangoonwala who will open her Heritage Healthcare branch very soon in Cardiff with many franchisees following in the next few months.