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IN BRIEF

Description: Clarriots Care will guide you to success in the home care sector with a proven and profitable franchise model. Get the financial as well as the self-rewarding benefits that come from delivering world class home care within your local community. Opportunities: Across the UK. Business Type: Franchise. Minimum Investment: £32,500. Training Provided: Yes. BFA Provisional Member: Yes.

FRANCHISE ASSOCIATIONS

BFA Provisional Member

Marketing your business

The marketing of your new franchise business will be at the forefront of your business throughout your franchise business term. You will want the public to be aware of the service provision you are capable of.

As part of your Franchise Package you will be provided with a marketing tool kit which includes marketing literature for your business which is a great tool for marketing avenues. Leaflet drops can be a fun and community interactive exercise which gives you opportunity to be out and about within your territory and also to meet people and explain the services that you are providing. Face to face contact with potential clients is a strong tool in marketing - it brings the personal touch to the people who could potentially be providing the support.

Local groups and industry specific presentations and talks are a great way to advertise your business as you will have the opportunity to be seen. The branded counter stand which you receive as part of your franchise package provides a professional image and also a feature on which your leaflets are able to be placed for easy access.

Being noticeable online is one of the key marketing techniques, you will be a part of the main Clarriots Care website from day one with visibility and introduction to the industry. You are able to provide information on charity events, success within your business and also to promote any services which you may choose to add to your list of provision.

Also low cost or even free advertising websites are a great tool for advertising for members of staff and providing visibility to potential clients of the services which you are able to deliver to them. The content which you load onto these websites has to be informative and accurate to the services and territory coverage you are able to provide.

With Clarriots Care franchise you will always have the support of your dedicated Territory Support Officer to provide you with guidance and ideas to further your marketing techniques.

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