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Description: Clarriots Care will guide you to success in the home care sector with a proven and profitable franchise model. Get the financial as well as the self-rewarding benefits that come from delivering world class home care within your local community. Opportunities: Across the UK. Business Type: Franchise. Minimum Investment: £32,500. Training Provided: Yes. BFA Provisional Member: Yes.


BFA Provisional Member

Why is marketing a new franchise business so important?

When looking at the marketing of a new franchise business you need to keep in consideration that it is a new business. Although you have purchased the business system and support from your franchisor, the marketing of the business will be your responsibility. All franchisors will give you guidance and the correct processes to monitor and control all advertising - the focus and drive for it to succeed will ultimately be your responsibility.

The key to marketing a new franchise business is to focus on the target market for each campaign - who, where and why are the elements that you need to consider when planning and delivering your marketing as you need your resources to be as sustained as possible.

A low budget may be a concern when you begin with marketing a new franchise business; this however should not be a barrier for you. The more creative you are with your budget the better. Using the resources which you have to hand is always the best starting point.

Another consideration should be the vantage point of those who your marketing reaches - what are they looking for? Why should they choose you? What makes you different from your competitors - remember to have your key services at the forefront of all campaigns.

When delivering the marketing of a new franchise business you need to ensure that each individual you reach is fully aware of the services which you are offering. Being transparent and open when marketing a new franchise business will ultimately engage people with you and also drive their curiosity to research your business further.

Knowledge is power when marketing a new franchise business. The most important element to anything is empowering every client to make their own decisions. Educating people to improve the services they may or may not already have delivered to them and giving them further options will ensure that you are working towards a confident and content relationship between yourself and your clients. Well informed decisions are the decisions which will endure the test of time.


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